Founding Partner

ISWO: Scaling with confidence

From day one to multi-region international growth

ISWO 2019–2025

The Challenge

ISWO needed a technology partner who could blend architecture, infrastructure, security, and product development into one cohesive practice. As they expanded internationally, they required a robust, scalable architecture that could support growth across multiple regions without compromising on performance, security, or development velocity.

Our Approach

We partnered with ISWO from day one, building a Rails MVP that has been running in production for 6 years. As the business grew, the same codebase scaled — no rewrites, no migrations.

Rails MVP from Day One

Built the core platform with Ruby on Rails. Auth, payments, background jobs, API — everything included from the start. The same codebase that launched is still running 6 years later.

OAuth2 Server for Integration

When ISWO needed to integrate with other stacks, we built a custom OAuth2 server in Rails. This enabled secure authentication across services and opened the door to new frontends.

Security & Infrastructure

Strengthened security guardrails and infrastructure foundations without slowing down the team's ability to ship features. Deployed across 3 regions with intelligent routing.

Multi-Stack When Needed

With the OAuth2 server in place, we added a Next.js frontend for specific use cases. Rails remained the backbone — the new stack extended it, never replaced it.

Results & Impact

Results & Impact

99.9%
Uptime across 3 regions
3
Global regions deployed
< 200ms
Average response time
Zero
Security incidents

Hoitsu has been a key ally in our international growth. Their expertise in architecture, infrastructure, security, and development has enabled us to evolve with confidence, crafting innovative solutions aligned with our users' needs.

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